When i started my business 6 years ago, i was doing 70 hour weeks for the first 2 years, with only 4 days off per year.
You dont really need energy drinks, just do some decent weight training to keep your mind clear IMHO.
And as for taurine being crap, that stuff is like a miracle cure for the body according to wikipedia.
The only time i ever really used energy drinks and pro plus/coffee, was in my last job (before i started my own) when i was doing rotating dayshifts/nightshifts and physically could not stay awake after 3am without them, i fell asleep once while standing up pmsl.
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