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They seem to be an American thing from what I've been reading
On the civic you can press a button on the steering wheel and request it to. Call for example Bob and it will call Bob
Imo it's not aimed at any age group it's a part of modernisation these systems are in place in Ferraris paganis koniseggs already you won't see your average Chav in one of those
Also imo again a great peice of kit and very handy
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