Got me thinking now considered white, but worried about brakedust discolouring it. Also like the black chrome effect, but need to find out the process involved first, sounds expensive.
im pretty sure Kev said a place in Glasgow will refurb and powdercoat all 4 rims for £200, need to check, although Kev has put a thread up about it, will go see...
The service I got was the same day and at a cost of £50 per rim, they demount/remount the tyre and fit a new valve and balance on site, and they were finished in Sparkle Silver.